World No Tobacco Day: Addressing the “Misperception Epidemic”

GENEVA, May 30, 2024 (Korea Bizwire) – On this World No Tobacco Day, the World Vapers Alliance (WVA) is shedding light on the rampant misperception epidemic around tobacco harm reduction. As revealed by Ipsos research for the think tank, We are Innovation, a staggering 74% of smokers worldwide mistakenly believe that vaping is as harmful or more harmful than smoking. This widespread [...]