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Lower-Priced Smartphones with Premium Features Target Niche Consumers

Lower-Priced Smartphones with Premium Features Target Niche Consumers

SEOUL, Oct. 6 (Korea Bizwire) – Smartphone companies and mobile carriers are targeting niche customers that are price-sensitive but seeking high-quality products.  These lower-cost premium smartphones usually sell in the price range between 600,000 won ($540) and 700,000 won, roughly 300,000 won less than conventional premium smartphones such as the Galaxy Note 7 or LG’s [...]