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Local Governments Turn to Storytelling to Boost Food Product Sales

Local Governments Turn to Storytelling to Boost Food Product Sales

ANDONG, Nov. 8 (Korea Bizwire) – Local governments are increasingly using storytelling to strengthen their brand and boost sales of local food products amid growing competition. Yecheon County in North Gyeongsang Province is among the local communities in South Korea where efforts are being put in place to boost sales of locally sourced food and [...]