Zipel Archives | Be Korea-savvy
Electronic Makers Focus More on Aesthetics to Appeal to Customer Sentiment

Electronic Makers Focus More on Aesthetics to Appeal to Customer Sentiment

SEOUL, Korea, Feb 4 (Korea Bizwire) – Home appliance makers are now competing based more on aesthetic quality than over technical superiority. For example, Samsung’s Zipel Food Showcase refrigerator (FS9000) has divided its cold storage into two parts–”In-case” and “Showcase”–so that users can store infrequently used items inside while putting items like milk and juice in [...]