GE Lighting to Offer LED Lighting Fixtures That “Communicate” with Shoppers’ Smartphones

First Indoor Location Solution to Communicate with Shoppers’ Smart Devices Using Both Visible Light Communication and Bluetooth Low Energy (image: GE Lighting/Business Wire)

Las Vegas, May 29 (Korea Bizwire) – How can the retailer industry get a customer coming back to the sales floor today when an increasing number of consumers opt for online shopping which in turn witnesses decline of visiting “off-line” stores by consumers? 

GE Lighting, specialist for energy-efficient solution, came up with a unique solution which features indoor location-based services using LED lighting, in partnership with ByteLight, location-based marketing solution provider. 

GE Lighting and ByteLight announced on May 29th that they will showcase the next generation of LED lighting fixtures that communicate with shoppers’ smart devices while in-store, enabling retailers to provide exciting new location-based services using GE LED infrastructure. 

ByteLight’s indoor location technology embedded inside GE LED fixtures will deliver high-value applications to retailers, providing the ability to understand the precise location of shoppers using an opt-in application powered by ByteLight on their smartphones and tablets. 

The solution combines Visible Light Communication (VLC), Bluetooth Low Energy (BLE) and inertial device sensors, and supports any Android or iOS application on a smart device equipped with a camera and/or Bluetooth® Smart technology. The comprehensive approach enables retailers to reach a broad number of shoppers across the largest area—from the parking lot to anywhere in the store there is LED light. As a result, retailers can achieve continuous ROI on their conversion to GE LED lighting while providing a strategic platform for the connected retail store of the future. 

To help retailers increase in-store traffic and basket size, GE and ByteLight are connecting smart LEDs to digital marketing platforms to deliver contextually relevant content and create social shopping experiences. For example:

• Welcome repeat customers with personalized shopping lists as they approach the store front, then provide an easy-to-follow map to optimize their shopping time

• Offer coupons and promotions based on shoppers’ position and direction in the aisle combined with shopping history

• Present customer reviews, play product information videos and connect on-demand with virtual associates to make brand choice easier 

The innovative solution featuring GE’s Lumination™ LED Luminaire – IS Series is being unveiled at LIGHTFAIR® International 2014 (LFI®) in Las Vegas, June 3-5, in GE Lighting’s booth #4208.

Jerry M. Kim (jerrykim@koreabizwire.com)

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