Asia Culture Center Launches ‘Scented Marketing’ | Be Korea-savvy

Asia Culture Center Launches ‘Scented Marketing’


The Asia Cultural Center in Gwangju. (image: Asia Cultural Center)

The Asia Cultural Center in Gwangju. (image: Asia Cultural Center)

GWANGJU, May 9 (Korea Bizwire)The Asia Cultural Center (ACC) in Gwangju has added scents and perfumes at some facilities to stimulate visitors’ cultural sensibility.

The ACC reported on Wednesday that it has implemented a scented interior to provide a pleasant viewing experience for visitors from home and abroad.

For the past three months, ACC has perfumed the book lounge, library park lobby and international conference room after consulting with perfume experts on space and gathering opinions from its staff members.

The book lounge will be filled with the scent of eucalyptus and smell of wood to convey the freshness of the forest. It is designed to help people to concentrate and relax in a space designated for reading and resting.

Furthermore, in the library park, the ACC has used scents of grass, which reminds visitors of cutting the grass.

The ACC chose such scents to draw appreciation of visitors, and foster the sharing of ideas and communication.

M. H. Lee (mhlee@koreabizwire.com)

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