Walter Disney Company Korea CEO Oh Sang-ho speaks during an Asia-Pacific content showcase of streaming service Disney+ in Seoul on Oct. 14, 2021, in this photo released by the company.
SEOUL, Nov. 24 (Korea Bizwire) — The number of users for Disney+, the flagship streaming service of U.S. media giant Walt Disney Co., is showing a downward trend after its launch in South Korea, due primarily to criticism over the quality of its captions and a lower user convenience compared to its competitors.
Disney+’s daily active users (DAU) fell to 426,632 on Nov. 20 after peaking at 593,066 on Nov. 12, the date of its launch in South Korea, according to a report by big data firm Mobile Index.
During the same period, the DAU for Netflix shot up from 3,055,676 to 3,859,823, thanks to the release of South Korean fantasy horror “Hellbound.”
The DAU for domestic streaming services such as Tving and Wavve stood at 1,025,464 and 1,293,316, respectively, as of November 20.
Starting from its inauguration, Disney+ has faced criticism over an inconvenient app environment and incorrect captions. In particular, there are many who have pointed out grammatical errors and incorrect captions.
There is also criticism over its user convenience. The size, background and position of the captions cannot be set by users.
In addition, Disney+ lacks functions such as ‘View next episode’ and ‘Information on each episode’ that are offered by other streaming services.
Ashley Song (ashley@koreabizwire.com)
