This undated image from Yonhap News TV shows an over-the-top (OTT) platform on a tablet.
SEOUL, April 27 (Korea Bizwire) — Despite hopes for the return of a pre-pandemic lifestyle as social distancing measures are being lifted, the consumption patterns for streaming platforms and the internet are not expected to change significantly, a survey showed Tuesday.
Advertising agency Nas Media Corp. conducted a survey of 2,000 PC and mobile internet users in the country, which showed that the average time spent online was similar to last year.
Internet users in their teens, 20s, and 30s spent slightly fewer hours online, but still more than two years ago. Those in their 40s and 50s have gradually been spending more hours on the internet since 2020.
The average time spent watching videos online each day was 1 hour and 52 minutes, similar to a year ago. Online videos were mostly watched in the evening, just like last year.
At 84 percent, the vast majority of consumers held paid subscriptions to streaming services, up by 11.7 percentage points. Around 60 percent of them used Netflix, followed by YouTube Premium.
Close to two-thirds of the respondents used mobile platforms for online shopping, in which a greater variety of products were bought online than offline over the last 12 months.
Ashley Song (ashley@koreabizwire.com)
