This photo provided by Samsung Electronics Co. shows a promotional video being displayed on an LED screen in London of South Korea’s southeastern port city of Busan’s bid to host the 2030 World Expo. (Image courtesy of Yonhap)
SEOUL, Nov. 24 (Korea Bizwire) — South Korea’s tech giant Samsung Electronics Co. has been promoting Busan’s bid to host the 2030 World Expo with displays in major European cities, company officials said Friday.
Samsung recently installed new billboards advertising the southeastern port city’s attractions and displaying a message of support for Busan’s expo bid across various places in central London, including Knightsbridge and Kensington, according to the officials.
Samsung has also featured promotion videos for the Busan expo on massive LED boards at London’s Piccadilly Circus, Madrid’s Callao Square and other spots about 300,000 times since September last year.
The host of the 2030 World Expo will be decided by a vote during a general assembly of the Bureau International des Expositions in Paris on Tuesday. Busan is competing against Riyadh, Saudi Arabia, and Rome, Italy.
(Yonhap)
