The company is set to showcase its innovative technology, specifically tailored for the rapidly evolving mobility industry. (Image courtesy of LG Display)
SEOUL, Jan. 2 (Korea Bizwire) – LG Display is gearing up to make a significant impact at this year’s Consumer Electronics Show (CES) in Las Vegas, where the company plans to unveil a range of next-generation automotive display solutions. The company is set to showcase its innovative technology, specifically tailored for the rapidly evolving mobility industry.
At the heart of LG Display’s presentation at CES 2024 is its focus on software-centric vehicles, often referred to as “wheel-based smartphones” or Software Defined Vehicles (SDVs).
These vehicles represent a shift towards more integrated and smart technology within the automotive industry. LG Display’s offerings are optimized for SDVs, highlighting the company’s commitment to leading the charge in display technology suited for modern mobility needs.
A key feature of LG’s showcase is the introduction of a range of display solutions including the 48-inch Pillar-to-Pillar LTPS LCD and the 18-inch Slidable OLED, forming part of a digital cockpit.
These displays represent a leap forward in vehicle interior design, offering expansive, high-resolution screens that stretch across the dashboard, enhancing both functionality and aesthetics.
The technology behind these displays is equally impressive. P-OLED (Plastic-OLED) uses a flexible plastic substrate, allowing for lightweight and bendable displays with exceptional image quality. ATO (Advanced Thin OLED) utilizes a glass substrate, offering affordability without compromising on quality.
Meanwhile, the LTPS (Low-Temperature Polycrystalline Silicon) LCD is favored for its ability to create large, high-resolution displays.
Another notable innovation is the Switchable Privacy Mode (SPM), designed to enhance driver safety by controlling the display’s viewing angles.
This technology ensures that while passengers can enjoy video playback on their screens, these visuals remain invisible from the driver’s seat, thereby reducing distractions.
In addition to these advancements, LG Display is also introducing slidable and foldable OLED solutions for rear-seat entertainment. These designs cater to the spatial constraints of vehicle interiors, offering passengers a customizable and versatile viewing experience.
Kim Byeong-koo, the head of LG Display’s Automotive Business Group, expressed confidence in these innovations, stating, “We are committed to further strengthening our position as the world leader in automotive display solutions, with a focus on catering to the needs of future mobility.”
Kevin Lee (kevinlee@koreabizwire.com)
