LG Electronics announced that it has sold its 10 millionth LG TONE™ Series Bluetooth headset globally since launching the series in October of 2010. (image: LG Electronics)
SEOUL, Jul. 2 (Korea Bizwire) ― LG Electronics (LG) announced that it has sold its 10 millionth LG TONE™ Series Bluetooth headset globally since launching the series in October of 2010. With this achievement, LG is now the number one wireless Bluetooth headset brand in the United States in terms of units sold. LG developed the headset series in collaboration with world-leading audio equipment experts such as Harman/Kardon and JBL to ensure the highest level of sound quality.
According to the independent market research company NPD Group, LG has consistently topped the highly competitive U.S. Bluetooth headset market since May of 2012, and has maintained more than 40 percent market share since 2013. The popularity of TONE™ has not been limited to only the United States. The unique behind-the-neck design of TONE™ has spawned many imitators and counterfeit models, many even bearing the LG logo.
“It’s really inspiring to see consumers wearing LG TONE™ headsets in cities all around the world, from New York to Shanghai to Dubai,” said Seo Young-jae, vice president in charge of Innovative Personal Devices at LG Electronics Mobile Communications Company. “Initially we were quite surprised by the enthusiasm of the feedback we received from people who said that TONE™ was the most comfortable wireless headset they’ve ever used. We stuck to what worked well and improved upon TONE™ over the years and we’re absolutely delighted by the positive reception we’ve gotten.”
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 119 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com.
Source: LG Electronics
