Samsung Electronics revealed a new vehicle called the ‘Samsung Safety Truck’, which was developed to prevent accidents resulting from overtaking. The truck’s distinguishing feature is its ‘smart signage’ in the form of a large commercial display that is mounted to the back of the vehicle. (Image : Yonhap)
SEOUL, Feb.4 (Korea Bizwire) – Samsung Electronics revealed a new vehicle called the ‘Samsung Safety Truck’, which was developed to prevent accidents resulting from overtaking. The truck’s distinguishing feature is its ‘smart signage’ in the form of a large commercial display that is mounted to the back of the vehicle.
Samsung Electronics revealed a prototype version of the truck at a press conference in Argentina on February 2.
A large video wall made of four smart signage panels was installed on the back of the truck. The video wall shows images of the road taken by a camera mounted on the front of the truck, allowing a car behind the truck to see the traffic in front of the truck, and take action according to the situation.
The smart signage has IP56 grade waterproof/dustproof features, and displays sharp images even during daytime under bright sunlight.
The truck was developed to prevent car accidents that happen because of overtaking. Statistics show that 80 percent of the car accidents that occur in Central and Southern America are caused by overtaking. Argentina has many two-lane roads, and is known for its many impetuous drivers, which leads to many accidents.
The project was a collaboration between Samsung Electronics and American advertising company Leo Burnett. Sweden’s Volvo also participated.
Officials commented that the Samsung panels mounted on the truck could drastically lower the number of car accidents. They added that the addition of ‘truck platooning’ technology would make safer driving possible.
Truck platooning connects two trucks through a wireless network. The truck in the rear has automated systems that help apply the brakes in sync with the leading truck.
An ad for the Samsung Safety Truck that was revealed last year won a gold prize at the Clio Awards, one of the three most prestigious global advertising festivals. The technology was also selected by Time Magazine as one of the 25 top inventions of the year.
By Kevin Lee (kevinlee@koreabizwire.com)
