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AliExpress from China Pledges Investment to Safeguard Intellectual Property of South Korean Brands on its Platform

AliExpress from China Pledges Investment to Safeguard Intellectual Property of South Korean Brands on its Platform

SEOUL, Dec. 6 (Korea Bizwire) – Chinese e-commerce platform AliExpress said Wednesday it plans to invest 10 billion won (US$7.6 million) in South Korea over the next three years to better protect the intellectual property rights of South Korean brands on its platform. Ray Zhang, head of the Korean unit of AliExpress, made the remarks [...]

Naver’s Q3 Profit Jumps 54 Pct, Powered by Commerce, Content, Cloud Businesses

Naver’s Q3 Profit Jumps 54 Pct, Powered by Commerce, Content, Cloud Businesses

SEOUL, Nov. 3 (Korea Bizwire) — Naver Corp., South Korea’s top internet portal operator, said Friday its third-quarter net profit jumped 53.8 percent from a year earlier, powered by robust growth of its commerce, content and cloud businesses. Third-quarter net profit amounted to 356.2 billion won (US$265.2 million) on a consolidated basis in the July-September [...]

Woowa Brothers Takes a Stand on Deceptive Reviews and Fraudulent Transactions

Woowa Brothers Takes a Stand on Deceptive Reviews and Fraudulent Transactions

SEOUL, Oct. 31 (Korea Bizwire) – Woowa Brothers, the operators of Baedal Minjok, a prominent delivery service, announced on Monday their firm stance against fraudulent activities, including taking legal action against review manipulators.  Review manipulation involves a restaurant paying someone to craft misleading reviews on the BaeMin app. These deceptive reviews are typically written by individuals [...]

Apparel and Cosmetics Brands Elevate Online Marketing for Generation MZ

Apparel and Cosmetics Brands Elevate Online Marketing for Generation MZ

SEOUL, Oct. 27 (Korea Bizwire) – As the COVID-19 pandemic has prolonged the prevalence of non-face-to-face shopping, apparel and cosmetics companies are intensifying their online marketing strategies, specifically targeting Generation MZ (those born between the early 1980s and early 2000s). This younger demographic is increasingly recognizing the advantages of online shopping, which has led to a [...]

Explosive Growth in Online E-Coupon Services as Non-Face-to-Face Gifting Culture Takes Root Post-Pandemic

Explosive Growth in Online E-Coupon Services as Non-Face-to-Face Gifting Culture Takes Root Post-Pandemic

SEOUL, Oct. 3 (Korea Bizwire) –The market for online e-coupon services, which provide gift certificates in the form of barcodes, is experiencing rapid growth. This surge can be attributed to the sustained popularity of non-face-to-face gifting practices that emerged during and after the COVID-19 pandemic. The online shopping industry anticipates that the transaction value of [...]

Kurly, Coupang Join Competition in Online Beauty Market

Kurly, Coupang Join Competition in Online Beauty Market

SEOUL, Aug. 7 (Korea Bizwire) — Kurly Corp. and Coupang Inc. have entered South Korea’s online beauty market, intensifying the existing fierce competition. Kurly, the operator behind the e-grocery platform Market Kurly, introduced an exclusive beauty platform named Beauty Kurly in November of the previous year. Since then, it has been expanding its market share [...]

Coupang Launches Luxury Beauty Shopping Service Rocket Luxury

Coupang Launches Luxury Beauty Shopping Service Rocket Luxury

SEOUL, July 3 (Korea Bizwire) – South Korea’s top e-commerce retailer Coupang Inc. said Monday it has launched a new service allowing customers to buy luxury beauty brands’ products at its platform. At Rocket Luxury, customers will be able to purchase products of 16 high-end beauty brands from home and abroad, including Estee Lauder, MAC, [...]