SEOUL, Aug. 25 (Korea Bizwire) — CJ OnStyle announced Sunday that it will launch a new mobile live commerce broadcast infused with artificial intelligence (AI) and extended reality (XR), positioning immersive video content as a differentiator in an increasingly crowded e-commerce market. The first installment, airing August 24, will spotlight the popular women’s underwear brand [...]
SEOUL, Aug. 20 (Korea Bizwire) – More than half of South Korean consumers who unknowingly purchase counterfeit goods online do not seek refunds, citing complicated procedures and small amounts of money at stake, according to a survey released Tuesday by the Korea Consumer Agency. The survey, conducted among 1,000 consumers across eight major platforms — [...]
SEOUL, Aug. 5 (Korea Bizwire) — South Korean internet giant Naver Corp. said Tuesday it has decided to fully acquire Spanish online marketplace Wallapop as part of a broader strategy to expand its social commerce business overseas. Naver will invest 604.5 billion won (US$435.2 million) to acquire an additional 70.5 percent stake in the Spanish [...]
SEOUL, July 25 (Korea Bizwire) — Roughly 40% of South Korea’s major online shopping platforms rely on proprietary algorithms to rank product reviews without disclosing the criteria behind those rankings, raising concerns about consumer trust and transparency, according to a new report by the Seoul Metropolitan Government. In a survey released Friday by the Seoul [...]
SEOUL, July 21 (Korea Bizwire) — As Korean pop culture continues to captivate global audiences, secondhand K-pop merchandise is experiencing a dramatic surge in international demand, driving a new wave of “reverse direct-to-consumer” sales from South Korea to overseas buyers. According to Bunjang, a leading Korean secondhand marketplace, the platform’s global transaction volume in the first [...]
SEOUL, July 7 (Korea Bizwire) — Global B2B e-commerce platform Alibaba.com said Monday it has launched its Trade Assurance service in South Korea to help local small and medium-sized enterprises (SMEs) expand exports more safely and transparently. Trade Assurance is Alibaba.com’s proprietary transaction protection service, designed to provide a secure trading environment for both sellers [...]
SEOUL, June 23 (Korea Bizwire) — South Korean grocery delivery platform Oasis Corp. said Monday it has acquired full ownership of e-commerce platform TMON after a court approved its rehabilitation plan, which included the acquisition proposal. TMON filed for court receivership in July last year following widespread delays in payments to vendors using its platform. [...]
SEOUL, June 19 (Korea Bizwire) — On a weekday afternoon in Seoul, a single-person household places a modest ₩9,000 food order through Baemin. It’s a small indulgence—but soon, it will come with even smaller strings attached. In a move that could reshape the economics of Korea’s food delivery market, Woowa Brothers Corp., the operator behind [...]
SEOUL, June 17 (Korea Bizwire) — Workers of e-commerce giant Coupang Inc. have launched a new integrated labor union to demand better wages and improved working conditions, the union said Tuesday. Until now, Coupang had two separate labor unions — one representing workers in its logistics affiliate, Coupang Fulfillment Service, and the other for employees [...]
SEOUL, June 11 (Korea Bizwire) — South Korea’s antitrust watchdog said Wednesday it has fined Temu for misleading South Korean consumers through deceptive promotional campaigns, marking the first regulatory sanction imposed on the Chinese e-commerce platform by the agency. The Fair Trade Commission (FTC) said it has imposed a fine of 357 million won (US$260,000) [...]