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Now or Never: Food Service Industry Turns to Limited Edition Marketing

Now or Never: Food Service Industry Turns to Limited Edition Marketing

SEOUL, Jun. 20 (Korea Bizwire) — “Limited edition marketing” is emerging as a new relief pitcher in the food and restaurant industries, which are struggling with thinning consumer wallets. There was a buzz on SNS that the fried chicken and burger franchise Kentucky Fried Chicken (KFC) would sell fried chicken skin since the morning of [...]

S. Korea to Prop Up Manufacturing Sector

S. Korea to Prop Up Manufacturing Sector

SEJONG, Jun. 19 (Korea Bizwire) — South Korea plans to utilize high-end technologies, provide full support and seek structural changes to help the country’s manufacturing sector get on a sustainable growth track and gain competitiveness, the industry ministry said Wednesday. Under the plan, the government will work to add 30,000 smart factories for small and [...]

Controversy Brews over Celebrity Endorsements, Delivery Application Coupons

Controversy Brews over Celebrity Endorsements, Delivery Application Coupons

SEOUL, Jun. 19 (Korea Bizwire) — As the center of the food service industry is shifting to the delivery market, initiatives to attempt to woo celebrities to certain platforms as well as reward consumers with coupons are stirring up controversy. Baedal Minjok, South Korea’s leading food delivery app, recently drew the ire of the public [...]

S. Korean Chipmakers to Face Prolonged Downturn amid Trade War

S. Korean Chipmakers to Face Prolonged Downturn amid Trade War

SEOUL, Jun. 19 (Korea Bizwire) – South Korean chipmakers may wish they were undergoing the bottom of the memory chip down cycle in the second quarter before entering a recovery mode later this year, but it seems like they have to deal with unfavorable business conditions longer than expected due to prolonged global trade tension. [...]

Retail Giants Evolving After Learning Hard Lessons from E-commerce Rivals

Retail Giants Evolving After Learning Hard Lessons from E-commerce Rivals

SEOUL, Jun. 18 (Korea Bizwire) — It is hard for consumers to live without online and mobile shopping, and for retailers already struggling with a slump in store traffic and the subsequent fall in direct to consumer sales, living up to the trend may be pronounced in the face of cutthroat competition with a slew [...]