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Baemin Rolls Out Fee-Free Policy for Small Orders in Landmark Move to Aid Small Businesses

Baemin Rolls Out Fee-Free Policy for Small Orders in Landmark Move to Aid Small Businesses

SEOUL, June 19 (Korea Bizwire) — On a weekday afternoon in Seoul, a single-person household places a modest ₩9,000 food order through Baemin. It’s a small indulgence—but soon, it will come with even smaller strings attached. In a move that could reshape the economics of Korea’s food delivery market, Woowa Brothers Corp., the operator behind [...]

Coupang Workers Launch New Integrated Labor Union

Coupang Workers Launch New Integrated Labor Union

SEOUL, June 17 (Korea Bizwire) — Workers of e-commerce giant Coupang Inc. have launched a new integrated labor union to demand better wages and improved working conditions, the union said Tuesday. Until now, Coupang had two separate labor unions — one representing workers in its logistics affiliate, Coupang Fulfillment Service, and the other for employees [...]

S. Korea Fines Chinese E-Commerce Platform Temu over Deceptive Promotions

S. Korea Fines Chinese E-Commerce Platform Temu over Deceptive Promotions

SEOUL, June 11 (Korea Bizwire) — South Korea’s antitrust watchdog said Wednesday it has fined Temu for misleading South Korean consumers through deceptive promotional campaigns, marking the first regulatory sanction imposed on the Chinese e-commerce platform by the agency. The Fair Trade Commission (FTC) said it has imposed a fine of 357 million won (US$260,000) [...]

Dawn Delivery Services Rated Most Consumer-Friendly, Wedding Services Least

Dawn Delivery Services Rated Most Consumer-Friendly, Wedding Services Least

SEOUL, June 10 (Korea Bizwire) — South Korean consumers ranked the dawn delivery market as the most consumer-friendly, while wedding services received the lowest score in a nationwide survey released Tuesday by the Korea Consumer Agency. The findings are part of the agency’s “2024 Consumer Market Evaluation Index,” which assesses how consumer-oriented various markets are [...]

FTC to Publicly List Online Retailers with High Complaint Rates

FTC to Publicly List Online Retailers with High Complaint Rates

SEOUL, June 5 (Korea Bizwire) — South Korea’s Fair Trade Commission (FTC) announced Wednesday that it will formalize and publicly disclose criteria for identifying online shopping platforms that receive frequent consumer complaints, in a bid to improve transparency and strengthen consumer protection. Under the proposed regulation — titled Rules on Disclosure of Online Retailers with [...]

Coupang Shifts to Sole Representative System for AI-Based Growth

Coupang Shifts to Sole Representative System for AI-Based Growth

SEOUL, May 26 (Korea Bizwire) – E-commerce giant Coupang said Monday it has transitioned from a co-representative leadership system to a sole representative system under Park Dae-joon as part of efforts to drive growth through artificial intelligence (AI)-based logistics innovation. The company, wholly owned by New York-listed Coupang Inc., had been led by two representative directors, Park and Kang Han-seung. Park has spearheaded the nationwide expansion of Coupang’s renowned Rocket Delivery service and led the [...]

Constitutional Right vs. Consumer Demand: The Price of a Vote in Korea’s Gig Economy

Constitutional Right vs. Consumer Demand: The Price of a Vote in Korea’s Gig Economy

Korean Delivery Workers Secure Voting Day Off Ahead of 2025 Presidential Election After Industry-Wide Pressure SEOUL, May 24 (Korea Bizwire) — As South Korea prepares for its 21st presidential election on June 3, a heated debate over delivery workers’ right to vote has drawn national attention — and ultimately, a resolution. Following mounting public pressure and [...]

Korean Consumers Favor Trust Over Price Amid Surge of Chinese E-Commerce Platforms

Korean Consumers Favor Trust Over Price Amid Surge of Chinese E-Commerce Platforms

SEOUL, May 17, 2025 (Korea Bizwire) — Despite the growing presence of Chinese e-commerce giants like AliExpress and Temu, a majority of South Korean consumers still prefer domestic online platforms for their perceived reliability and product quality—even at higher prices, a government report revealed Friday. According to a report published by the Korea Information Society Development [...]

E-Commerce Platforms Expand Offline Presence with Experiential Pop-Ups to Attract New Customers

E-Commerce Platforms Expand Offline Presence with Experiential Pop-Ups to Attract New Customers

SEOUL, May 15 (Korea Bizwire) — South Korea’s leading e-commerce platforms are increasingly venturing into the offline space, launching a wave of pop-up stores to elevate brand visibility and draw new customers back to their digital platforms amid rising competition and shifting consumer habits. SSG.com, the e-commerce unit of retail giant Shinsegae Group, announced it will [...]

Coupang Introduces English App for Foreign Customers

Coupang Introduces English App for Foreign Customers

SEOUL, May 6 (Korea Bizwire) — South Korean e-commerce giant Coupang, Inc. said Tuesday it has launched an English interface for its mobile application to better cater to its foreign customers shopping online. The English interface will enable users to view functions central to the app, including product search, product descriptions, order information and payment, [...]