Department Stores Turn to Pop-Ups to Attract Young Consumers
SEOUL, June 28 (Korea Bizwire) – South Korea’s department store chains have been opening a series of pop-up stores to showcase new and captivating products, positioning themselves as trendsetters for individuals in their 20s and 30s. Hyundai Seoul solidified its trendsetting status by launching over 250 pop-up stores last year, attracting more than 2 million [...]










