Men Emerge as New Growth Engine for K-Beauty as Grooming Market Expands
SEOUL, Nov. 10 (Korea Bizwire) — South Korea’s once-niche men’s cosmetics industry is rapidly emerging as a major growth engine for K-beauty, driven by changing attitudes toward grooming and self-care among younger male consumers. Once limited to simple skin lotion sets, the market has expanded to include makeup, fragrance, and scalp-care products as more men embrace [...]










