Beauty Brands Turn to In-Store Experiences to Win Over Consumers
SEOUL, Oct. 21 (Korea Bizwire) — With competition in the cosmetics industry intensifying, major South Korean beauty brands are increasingly turning their stores into immersive spaces where customers can test products and experience the essence of each brand beyond the counter. APR Co. operates “Space Dosan” in Seoul’s Sinsa-dong, where visitors can try its Medicube skincare [...]










