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Living and entertainment news about South Korea. We bring you the latest information on what is happening in Korea today.

When Care Becomes a Career: Seoul’s Bid to Revalue Women’s Invisible Labor

When Care Becomes a Career: Seoul’s Bid to Revalue Women’s Invisible Labor

SEOUL, Oct. 22 (Korea Bizwire) — The Seoul Metropolitan Council is taking a landmark step toward acknowledging the economic and social value of unpaid labor traditionally carried out by women. Council Chair Choi Ho-jung announced Tuesday the introduction of an ordinance that would allow women who have spent years in household management or caregiving roles to [...]

Study Finds Gender Equality at Home Key to Boosting Birth Intentions Among Dual-Income Couples

Study Finds Gender Equality at Home Key to Boosting Birth Intentions Among Dual-Income Couples

SEOUL, Oct. 21 (Korea Bizwire) —  Dual-income couples are more likely to consider having children when housework and earning power are shared equally between partners, a new study has found. According to research published by the Korea Institute of Child Care and Education, women’s willingness to have children rises significantly when household chores are evenly [...]

Beauty Brands Turn to In-Store Experiences to Win Over Consumers

Beauty Brands Turn to In-Store Experiences to Win Over Consumers

SEOUL, Oct. 21 (Korea Bizwire) — With competition in the cosmetics industry intensifying, major South Korean beauty brands are increasingly turning their stores into immersive spaces where customers can test products and experience the essence of each brand beyond the counter. APR Co. operates “Space Dosan” in Seoul’s Sinsa-dong, where visitors can try its Medicube skincare [...]

Foreign Tourists Embrace Everyday Korean Foods as K-Food Craze Deepens

Foreign Tourists Embrace Everyday Korean Foods as K-Food Craze Deepens

SEOUL, Oct. 21 (Korea Bizwire) —  As global interest in Korean cuisine continues to soar, foreign tourists visiting South Korea are increasingly venturing beyond traditional dishes like kimchi, bulgogi, and bibimbap to explore the flavors of everyday Korean life — from instant noodles and gimbap to street snacks and convenience store fare. According to data [...]

The Flu Is Back — and It’s Hitting Korea Earlier Than Expected

The Flu Is Back — and It’s Hitting Korea Earlier Than Expected

SEOUL, Oct. 21 (Korea Bizwire) — More than 2.3 million people in South Korea sought medical treatment for influenza last year, marking the second consecutive year flu cases have exceeded 2 million, government data showed Sunday. According to the Health Insurance Review and Assessment Service, 2.36 million people were treated for influenza in 2024, slightly below [...]

Retailers Woo Foreign Tourists With K-Beauty, K-Pop, and Cultural Experiences

Retailers Woo Foreign Tourists With K-Beauty, K-Pop, and Cultural Experiences

SEOUL, Oct. 20 (Korea Bizwire) —  As the Korean Wave continues to attract record numbers of foreign visitors, South Korean retailers are ramping up tailored marketing to meet the growing demand for K-beauty, K-pop, and cultural experiences. According to industry data released on October 19, the number of foreign tourists visiting Korea reached 12.38 million between [...]

K-Pop Faces Growing Feuds Over Symbols of Identity — From Light Sticks to Fandom Names

K-Pop Faces Growing Feuds Over Symbols of Identity — From Light Sticks to Fandom Names

SEOUL, Oct. 20 (Korea Bizwire) —  As the K-pop industry expands with a surge of new idol groups, clashes over fan culture symbols — from light stick designs to fandom names and official colors — are intensifying, exposing a deeper tension over ownership, originality, and identity in an increasingly globalized genre. While an unwritten rule [...]

Multiplex Cinemas Struggle to Survive Amid OTT Boom and Declining Audiences

Multiplex Cinemas Struggle to Survive Amid OTT Boom and Declining Audiences

SEOUL, Oct. 20 (Korea Bizwire) — South Korea’s once-vibrant multiplex cinema industry is facing an unprecedented contraction as leading chains shut down theaters across the country, squeezed by sluggish audience recovery and the unrelenting rise of online streaming platforms. Two symbolic closures have drawn attention in recent weeks: CGV Myeongdong Station Cine Library — a haven [...]

K-Beauty and K-Food Dazzle Brussels at “Unboxing Korea” Festival

K-Beauty and K-Food Dazzle Brussels at “Unboxing Korea” Festival

BRUSSELS, Oct. 19 (Korea Bizwire) —  As the makeup artist’s brush traced delicate strokes across the model’s face, the audience fell silent. Moments later, gasps rippled through the crowd as the transformation — flawless and luminous, like digital retouching brought to life — was complete. Cameras flashed, questions poured in, and the fascination was palpable. [...]