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Living and entertainment news about South Korea. We bring you the latest information on what is happening in Korea today.

City-Run Helpline Sees Soaring Demand as Seoul Grapples with Isolation

City-Run Helpline Sees Soaring Demand as Seoul Grapples with Isolation

SEOUL, Aug. 19 (Korea Bizwire) — In a striking response to rising emotional isolation, Seoul’s “Hello Loneliness 120” helpline has received over 15,000 calls since its launch in April, far surpassing its annual goal by more than fivefold, according to the Seoul Welfare Foundation’s Isolation Prevention Center on Monday. Launched as South Korea’s first loneliness [...]

In South Korea, Air-Conditioning Becomes a Summer Battleground

In South Korea, Air-Conditioning Becomes a Summer Battleground

SEOUL, Aug. 19 (Korea Bizwire) –  As South Korea grapples with relentless summer heat, an unlikely battleground has emerged: the thermostat. In office buildings and on subways, debates over air-conditioning settings have intensified, exposing a deep divide in how people experience temperature — and how they express it. Commuters trade complaints online, with some lamenting [...]

Tobacco Tax Hikes Lose Effectiveness After Just Four Months, Study Finds

Tobacco Tax Hikes Lose Effectiveness After Just Four Months, Study Finds

SEOUL, Aug. 19 (Korea Bizwire) –  A government policy aimed at reducing smoking through tobacco tax increases appears to have only short-term impact, with a recent study revealing that the sales drop triggered by higher prices typically vanishes within four months. According to a new report released Monday by the Korea Institute for Health and [...]

Luxury Proposals on the Rise Among Young Koreans, Fueled by Social Media and Status Anxiety

Luxury Proposals on the Rise Among Young Koreans, Fueled by Social Media and Status Anxiety

SEOUL, Aug. 18 (Korea Bizwire) — As Portuguese soccer star Cristiano Ronaldo grabs global headlines with a 7 billion won diamond engagement ring, South Korea is witnessing its own wave of extravagant marriage proposals. Social media is awash with images of luxury handbags, five-star hotel suites, and designer jewelry, reflecting a growing trend of high-end courtship [...]