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Kimbap Goes Global: Korean Staple Surges in Popularity with Help from Netflix and Social Media

Kimbap Goes Global: Korean Staple Surges in Popularity with Help from Netflix and Social Media

SEOUL, July 31 (Korea Bizwire) — The humble Korean dish kimbap is enjoying a fresh wave of international acclaim, fueled by viral social media trends and a spotlight appearance in the hit Netflix animated film K-Pop Demon Hunters. The renewed craze is turning the traditional rice-and-seaweed roll into a global sensation—and a lucrative export. A [...]

OTT Becomes the Norm in Korea as Monthly Active Users Surpass 20 Million

OTT Becomes the Norm in Korea as Monthly Active Users Surpass 20 Million

SEOUL, July 29 (Korea Bizwire) — South Korea’s over-the-top (OTT) streaming market has firmly established itself as a new standard in media consumption, with more than 20 million monthly active users (MAUs) now regularly engaging with major platforms. According to new data released Tuesday by WiseApp Retail, a market analysis firm tracking real-time app and payment [...]