SEOUL, Oct. 22 (Korea Bizwire) — LG Electronics Inc. on Thursday launched a new home appliance line with enhanced customization options as the South Korean tech firm targets more consumers who seek their own home interior styling. LG Objet Collection allows consumers to select their own colors and materials for home appliances so that they [...]
SEOUL, Oct. 21 (Korea Bizwire) — LG Electronics Inc. on Wednesday unveiled an eye skin care device in South Korea as the company tries to expand its presence in the beauty and health care sector amid the pandemic-driven stay-at-home trend. Preorders for LG Pra.L EyeCare will run until Oct. 29 with a price tag of [...]
SEOUL, Oct. 20 (Korea Bizwire) — LG Electronics Inc. on Tuesday released the world’s first rollable TV in South Korea at a jaw-dropping price of 100 million won (US$87,000) as the tech giant aims to target high-end consumers amid the pandemic. The company said overseas launch schedules of LG Signature OLED R have not been [...]
SEOUL, Oct. 19 (Korea Bizwire) — LG Electronics Inc. said Monday it has signed a partnership with Italian luxury furniture maker Molteni&C S.P.A. to better promote its high-end brand LG Signature. Under the deal, the two sides will collaborate in marketing, promotion and product development related with LG Signature home appliances, Molteni&C residential furniture and [...]
SEOUL, Oct. 15 (Korea Bizwire) — LG Electronics Inc., a major home appliance maker in South Korea, on Thursday said it has named Formula One star Lewis Hamilton as a brand ambassador for its luxury line of premium products. LG said Hamilton will promote the LG Signature brand, which the company uses for its high-end [...]
SEOUL, Oct. 15 (Korea Bizwire) — LG Electronics Inc. said Thursday that more content on the Korean Wave of popular culture can be watched on its smart TVs via its streaming service as the company tries to attract more consumers in major markets amid the pandemic-driven stay-at-home trend. LG Channels will now have more content [...]
SEOUL, Oct. 14 (Korea Bizwire) — LG Electronics Inc., a major South Korean home appliance maker, said Wednesday it will expand its washer-dryer combo lineup with large capacity products to better meet consumer demand. LG WashTower is a washer-dryer combo that combines a front-loading washing machine and a dryer into a single laundry appliance. The [...]
SEOUL, Oct. 14 (Korea Bizwire) — LG Electronics Inc. on Wednesday said it will launch its rollable TV later this month and conduct a joint marketing campaign with British luxury carmaker Bentley Motors to sell the premium TV here. The South Korean home appliance maker opened an event for its VVIP (very very important person) [...]
SEOUL, Oct. 14 (Korea Bizwire) — Apple Inc. said Wednesday it will launch its new smartphone, the iPhone 12, in South Korea later this month as the U.S. tech giant aims to attract more consumers here with its first 5G-supporting handset. Apple on Tuesday (local time) unveiled four models of the iPhone 12 series — [...]
SEOUL, Oct. 12 (Korea Bizwire) — LG Electronics Inc., a major home appliance maker, said Monday it will launch a hair loss treatment device in South Korea later this month. LG Pra.L MediHair was recently approved by Seoul’s drug safety ministry as a laser apparatus for medical use and was also cleared by the U.S. [...]