Consumer Insights & Behavior Archives | Page 5 of 41 | Be Korea-savvy

Archive by category Consumer Insights & Behavior

Quirky Car Gadgets Gain Traction as Koreans Prepare for Chuseok Holiday Rush

Quirky Car Gadgets Gain Traction as Koreans Prepare for Chuseok Holiday Rush

SEOUL, Sept.17 (Korea Bizwire) – With millions of South Koreans gearing up for the annual Chuseok holiday exodus, online marketplaces are seeing a surge in sales of unconventional car accessories designed to make long journeys more comfortable. Gmarket, a popular e-commerce platform, reported a notable uptick in searches for portable urinals with the holiday approaching. Originally [...]

South Korea’s Internet Cafes Face Decline as Mobile Gaming Surges

South Korea’s Internet Cafes Face Decline as Mobile Gaming Surges

SEOUL, Sept.16 (Korea Bizwire) – In a country once renowned for its vibrant PC gaming culture, South Korea’s internet cafes, known locally as PC bangs (PC rooms), are rapidly disappearing from the urban landscape. These establishments, which once served as sanctuaries for youth seeking refuge from family gatherings or adult supervision, are now falling victim to [...]

South Korea’s Youth Embraces “Self-Analysis” Trend Through School Records

South Korea’s Youth Embraces “Self-Analysis” Trend Through School Records

SEOUL, Sept. 13 (Korea Bizwire) – A new social media phenomenon is sweeping across South Korea, with young adults eagerly accessing and sharing their school records online in a wave of nostalgic self-reflection.  The trend, particularly popular among the so-called MZ generation (Millennials and Gen Z), involves individuals retrieving their elementary, middle, and high school records [...]

Single-Person Households Expected to Exceed 40% of Total by 2052

Single-Person Households Expected to Exceed 40% of Total by 2052

SEOUL, Sept. 12 (Korea Bizwire) – The proportion of one-person households in South Korea is projected to surpass 40 percent in 2052 amid a delay in marriages and rapid aging, the statistics agency said Thursday. The number of households consisting of one member is forecast to reach 9.62 million in 2052, taking up 41.3 percent [...]

Amid High Inflation, South Korea Sees Record Usage of Secondhand Marketplace Apps

Amid High Inflation, South Korea Sees Record Usage of Secondhand Marketplace Apps

SEOUL, Sept. 11 (Korea Bizwire) – As inflation continues to squeeze household budgets, South Koreans are turning to secondhand marketplace applications in record numbers, according to a recent study.  App and retail analysis service Wise App reported on September 10 that last month saw an all-time high in both installations and active users of major secondhand [...]

Kia Ranks 1st in Customer Experience among Automotive Brands in India

Kia Ranks 1st in Customer Experience among Automotive Brands in India

SEOUL, Sept. 10 (Korea Bizwire) — Kia Corp. has ranked first among automotive brands operating in India in terms of overall customer experience, the South Korean company said Tuesday, citing local industry data. According to Kia, the company ranked first, with a score of 45.84 percent, in the overall customer experience index survey conducted by [...]

Golf’s Popularity Surges in South Korea, With 17% of Adults Hitting the Links

Golf’s Popularity Surges in South Korea, With 17% of Adults Hitting the Links

SEOUL, Sept. 10 (Korea Bizwire) – A comprehensive survey released on September 9 reveals that golf has become increasingly popular in South Korea, with nearly 17% of adults participating in the sport at least once last year. The Korea Golf Association (KGA) conducted a nationwide study of 10,000 adults aged 20 to 70 across 17 cities [...]

BMW Retains Lead in Imported Car Market as Mercedes-Benz Struggles Amid EV Fire Incident

BMW Retains Lead in Imported Car Market as Mercedes-Benz Struggles Amid EV Fire Incident

SEOUL, Sept. 6 (Korea Bizwire) – BMW Korea is maintaining a lead in South Korea’s imported vehicle market so far this year, industry data showed Friday, as main rival Mercedes-Benz Korea is faced with a brand reputation setback after a massive fire that broke out from one of its electric vehicles. According to the Korea [...]

Budget-Friendly Items Surge at South Korean Convenience Stores Amid High Inflation

Budget-Friendly Items Surge at South Korean Convenience Stores Amid High Inflation

SEOUL, Sept. 6 (Korea Bizwire) – As inflation continues to squeeze household budgets, South Korean consumers are increasingly turning to budget-friendly options at convenience stores. CU, one of the country’s leading convenience store chains, reported a significant surge in sales of products priced under 1,000 won on September 5.  The trend reflects a broader shift in [...]

South Korean Builders Unveil Flexible Apartment Designs for Changing Lifestyles

South Korean Builders Unveil Flexible Apartment Designs for Changing Lifestyles

SEOUL, Sept. 3 (Korea Bizwire) — As South Korea grapples with shifting demographics and evolving living patterns, major construction companies are introducing innovative apartment designs that allow residents to easily modify their living spaces.  On August 31, industry leaders showcased new floor plans that break from traditional layouts, offering adaptable structures that can be customized to [...]