Consumer Insights & Behavior Archives | Page 9 of 41 | Be Korea-savvy

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About 60% of South Koreans Believe AI Will Bring More Good Than Harm: Government Survey

About 60% of South Koreans Believe AI Will Bring More Good Than Harm: Government Survey

SEOUL, Aug. 7 (Korea Bizwire) – About 60 percent of South Koreans believe that artificial intelligence could bring more potential benefits than potential dangers, a government survey showed Wednesday. The survey of 765 people, conducted by the Ministry of Science and ICT in June and July, showed that 57 percent of the respondents say the [...]

Young South Koreans Less Enthusiastic About Car Ownership, Survey Finds

Young South Koreans Less Enthusiastic About Car Ownership, Survey Finds

SEOUL, Aug. 2 (Korea Bizwire) – A recent survey reveals a generational divide in attitudes towards car ownership in South Korea, with younger adults showing less enthusiasm for purchasing vehicles compared to their older counterparts.  According to a study conducted by Embrain Trend Monitor, a market research firm, 74.7% of respondents agreed that cars are essential [...]

Airport Lounge Access Soars as South Koreans Resume International Travel

Airport Lounge Access Soars as South Koreans Resume International Travel

SEOUL, Aug. 2 (Korea Bizwire) – As international travel rebounds, South Koreans are increasingly taking advantage of airport lounge access, with usage of Priority Pass cards skyrocketing over the past year, according to data released by BC Card, a major credit card company in South Korea. The analysis, which examined Priority Pass card usage through 612 types [...]

South Korea’s Overseas Online Shopping Surges, with China Dominating the Market

South Korea’s Overseas Online Shopping Surges, with China Dominating the Market

SEJONG, Aug. 2 (Korea Bizwire) – In a significant shift in consumer behavior, South Korea’s overseas direct purchases, commonly known as “jikgu,” surpassed 2 trillion won in the second quarter of this year. This milestone, reached for the first time since record-keeping began in 2014, was largely driven by a dramatic increase in purchases from China. [...]

South Korean Consumers Embrace Time-Saving Products and Services, Report Finds

South Korean Consumers Embrace Time-Saving Products and Services, Report Finds

SEOUL, Jul. 31 (Korea Bizwire) – A recent report by CJ ENM’s digital marketing firm MezzoMedia reveals a growing trend among South Korean consumers: maximizing value from limited time across shopping, gaming, and content consumption.  The 2024 Consumer Trends Series report, released on July 29, highlights consumers’ increasing preference for products and services that minimize wasted [...]

South Korean Consumers Reconsider Dawn Delivery Services Amid Safety Concerns

South Korean Consumers Reconsider Dawn Delivery Services Amid Safety Concerns

SEOUL, Jul. 29 (Korea Bizwire) – Lee, a 29-year-old office worker, has decided to cut back on the dawn delivery service she once used once or twice a week. Her decision came after learning about the tragic death of a delivery driver in his 40s who was swept away by floodwaters while making early morning deliveries [...]

Young Women on Jeju Island Embrace Single Life, Citing Economic Pressures

Young Women on Jeju Island Embrace Single Life, Citing Economic Pressures

JEJU, Jul. 26 (Korea Bizwire) – A new study reveals that nearly three-quarters of women in their 20s and 30s on South Korea’s Jeju Island view lifelong singlehood positively, highlighting shifting attitudes towards marriage among the younger generation.  The research, conducted by a group of Jeju Provincial Council members called “Happy Youth in Jeju,” surveyed 418 [...]

Summer Vacation Divides South Koreans, Survey Reveals

Summer Vacation Divides South Koreans, Survey Reveals

SEOUL, Jul. 26 (Korea Bizwire) – A recent survey conducted by KB Kookmin Card has shed light on South Koreans’ attitudes towards summer vacations, revealing a nation split on the necessity of travel.  The study, released on July 25, found that 56.6% of respondents believe “travel is necessary” during the summer break, while 43.4% feel it [...]

Samsung Galaxy Narrows Satisfaction Gap with Apple iPhone, Survey Finds

Samsung Galaxy Narrows Satisfaction Gap with Apple iPhone, Survey Finds

SEOUL, Jul. 26 (Korea Bizwire) – In a recent survey, Samsung Galaxy users reported nearly identical satisfaction levels to those of Apple iPhone users, signaling a significant shift in the smartphone market dynamics.  According to a mobile communications survey conducted by Consumer Insight, a market research firm, the overall satisfaction score for Samsung’s Galaxy S series [...]

LG Electronics Sees Subscription Services and B2B Growth as Key to Future Success

LG Electronics Sees Subscription Services and B2B Growth as Key to Future Success

  SEOUL, July 25 (Korea Bizwire) – South Korean tech giant LG Electronics is making significant strides in its subscription-based appliance business and B2B sector, signaling a shift in its long-term strategy. In a conference call on July 25 to discuss second-quarter results, company executives outlined the progress and future plans for these key growth areas. [...]