SEOUL, Sept. 20 (Korea Bizwire) – In a bid to strengthen consumer connections and maximize brand experiences, South Korea’s advertising industry is increasingly turning to experiential marketing strategies. This approach, which goes beyond simply promoting products or services, allows consumers to actively participate and engage with brands, effectively building stronger emotional bonds. One recent example of [...]
SEOUL, Sept. 20 (Korea Bizwire) – On September 19, just days before South Korea’s Youth Day, environmental activists and young people gathered in the heart of Seoul to sound the alarm on the climate crisis and call for a more sustainable economic model. The demonstration, organized by Greenpeace Korea, took place at Star Square near Sinchon [...]
SEOUL, Sept. 20 (Korea Bizwire) – In a bold move to blend art, technology, and urban renewal, Seoul’s Songpa District is set to break ground this month on a pioneering media art installation at Seokchon Lake, marking a first for South Korea’s public spaces. The project, named The Sphere, is part of an ambitious plan to [...]
SEOUL, Sept. 19 (Korea Bizwire) – In a move to elevate customer satisfaction, Hyundai Department Store announced on September 18 the implementation of an artificial intelligence (AI) system called Insight Labs to assist its employees in customer interactions. Developed in-house, Insight Labs is designed to analyze customer complaints and feedback related to department store experiences, offering [...]
SEOUL, Sept. 18 (Korea Bizwire) – As the global electric vehicle (EV) market navigates through a temporary dip in demand, South Korean automakers and financial institutions are introducing innovative products to spark consumer interest. These offerings, centered around guaranteeing the residual value of EV batteries, are reshaping the future of EV ownership. At the heart of [...]
SEOUL, Sept. 18 (Korea Bizwire) – Starbucks Korea announced on September 16 that it will introduce a new Starbucks Morning Set program, offering discounted set menus of beverages and food items until 10:30 a.m. each day. The initiative aims to cater to customers seeking a convenient breakfast option, reflecting the coffee giant’s strategic move to capture [...]
SEJONG, Sept. 18 (Korea Bizwire) – The growing popularity of highballs in South Korea’s alcoholic beverage market has led to an increase in liquor tax revenue, reflecting changing consumer tastes in the country’s drinking culture. According to data obtained from the National Tax Service by Park Sung-hoon, a lawmaker from the People Power Party, overall liquor [...]
JEJU, Sept. 18 (Korea Bizwire) – In a sign of agriculture’s digital future, cows on a dairy farm on Jeju Island are being milked and cared for by robots around the clock. Dawon Farm, located in Jeju City’s Jocheon-eup district, has embraced automation with the introduction of eight digital robotic milking machines. These tireless devices operate [...]
SEOUL, Sept. 17 (Korea Bizwire) – Smoking accounted for more than 80 percent of in-flight illegal acts reported by South Korea’s 10 carriers in the past five years, government data showed Tuesday. In the five years through July this year, 1,509, or 80.8 percent, out of 1,868 illegal acts were related to smoking onboard, according [...]
BUCEON, Sept. 16 (Korea Bizwire) – The Bucheon International Comics Festival (BICOF) is set to open in early October in Bucheon, a western suburb of Seoul, showcasing a wide variety of Korean comics, which have become a central part of the country’s cultural exports. The 27th annual festival, themed “Manhwa! Wide Open,” will run from [...]