Citi to Sponsor Successful Bike Share Program in America | Be Korea-savvy

Citi to Sponsor Successful Bike Share Program in America


New ‘Citi Bike®’ Miami Program Will Build on Success of Current System on Miami Beach and Add 750 New Bikes at 70 New Stations throughout Downtown (Image: New York City Department/flickr)

New ‘Citi Bike®’ Miami Program Will Build on Success of Current System on Miami Beach and Add 750 New Bikes at 70 New Stations throughout Downtown (Image: New York City Department/flickr)

MIAMI, Oct. 4 (Korea Bizwire) – In July, there came a bad news for the world automotive industry: About 50 percent of car owners in industrialized countries would, in principle, share their vehicle with others and ride sharing companies like Uber will grow constantly, according to Roland Berger report. 

And the report expected so called ‘shared mobility’ market which encompasses car-sharing and bike-sharing, will see a marked growth of about 35 percent per year. 

And a bike share program in the US has proved a real success. Miami Beach bike share program, launched in 2011 with 1,000 bikes at 100 stations throughout Miami Beach, has recorded with 4.5 million rides taken to date.  

With the expansion, in addition to providing access to locations throughout Miami Beach, the Citi Bike program will soon provide connections to new destinations, such as Bayside Marketplace, American Airlines Arena, Miami Performing Arts Center, Pérez Art Museum Miami, Bayfront Park, Coconut Grove, Mary Brickell Village, Wynwood and Miami’s financial district. 

Coming Soon! (image: Citi Instagram)

Coming Soon! (image: Citi Instagram)

And the expanded ‘Citi Bike’ program, which will feature a total of 1,750 bikes at 170 stations, will launch in November 2014. 

Citi, the leading global bank, has decided to bet on the rising population turning to this “shared mobility” program, with the announcement that it will become the title sponsor of the Miami Beach bike share program and enable a major expansion of the system to Downtown Miami and Coconut Grove.

Citi will be title sponsor of the program for at least five years, and DECOBIKE will continue as the program operator. 

Citi will be title sponsor of the program for at least five years, and DECOBIKE will continue as the program operator. Citi’s sponsorship of the Miami bike share program builds on the success of its title sponsorship of the Citi Bike program in New York City, the nation’s largest bike share program that launched in May 2013. In its first 16 months, Citi Bike riders in New York took more than 13.2 million trips and traveled more than 23 million miles.

M.H. Lee (mhlee@koreabizwire.com

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