SEOUL, May 14 (Korea Bizwire) — A laundry detergent that cleans clothes with micro bubbles and a small amount of surfactant has attracted US$ 60,000 in funding through two international crowdfunding sites, Kickstarter and Indiegogo.
JnK Science, the company behind the new type of detergent called SMACLE, said that it took in US$ 47,560 through Kickstarter and US$ 13,997 through Indiegogo since April 28.
SMACLE was developed by two Korean engineers after 13 months of research. JnK Science said that the detergent is an innovative substance, mainly composed of eco friendly ingredients such as orange, coconut, baking soda, citric acid and sodium carbonate peroxyhydrate, which generates micro bubbles.
The bubbles’ chemical and thermal activities help remove fine dirt particles more effectively than conventional, mainly surfactant-composed detergents.
SMACLE also leaves no residue on clothes, which often happens with excessive usage of conventional powder or liquid detergent. As SMACLE comes in one-time use packages, over use of the detergent can be also prevented.
By John Choi (firstname.lastname@example.org)