A new hybrid store by ELCA Korea featuring various beauty brands. (image: Lotte Department Store Co.)
SEOUL, Mar. 25 (Korea Bizwire) — A number of fashion and beauty retailers have opened new hybrid stores that house numerous brands in one place, industry sources said Monday.
The move is apparently aimed at putting various brands in the same store to lure more customers in a highly competitive environment driven by increasingly price-conscious consumers who prefer shopping online.
ELCA Korea, a local beauty firm that works with numerous high-end beauty brands, opened the first its new kind of stores at the country’s largest department store chain, Lotte Department Store Co.
The store, dubbed a “beauty hub,” opened at an Ansan branch, south of Seoul, and houses Estee Lauder, Aveda, Clinique and Lab Series on the same floor.
ELCA Korea said it plans to open further stores at the Daejeon and Daegu branches of Lotte Department Store this year.
Handsome Corp., a fashion affiliate of Hyundai Department Store Co., is poised to open its new concept store in May.
The store will house the company’s high-end women’s brands such as Time, Mine and Obzee, which are known to have high brand loyalty.
The company said it plans to increase the number of such hybrid brand outlets without disclosing further details.
(Yonhap)
