Enhancing the authenticity of the culinary experience, Naoh will incorporate produce cultivated at HMGICS’s smart farm, which yields a daily harvest of nine varieties of fresh vegetables and greens. (Image provided by Hyundai Motor Company)
SEOUL, June 14 (Korea Bizwire) – The Hyundai Motor Group is venturing into the culinary world by opening a Korean restaurant in Singapore, in collaboration with Michelin-starred chef Corey Lee.
Set to open on June 15, the restaurant, named Naoh, which means “to come out” in Korean, will be located on the third floor of Hyundai Motor Group’s Global Innovation Center in Singapore (HMGICS) in the Jurong Innovation District.
The 396-square-meter establishment aims to showcase the essence of Korean cuisine through a seasonal menu rooted in the nation’s fermentation culture.
Corey Lee, the first Korean-American chef to achieve three Michelin stars, currently operates renowned restaurants such as Benu and San Ho Won in San Francisco. At Naoh, his inaugural venture in Southeast Asia, Lee plans to present dishes that highlight the distinct flavors of each season, a novelty in Singapore’s year-round tropical climate.
“In Singapore, where seasonal changes are less pronounced, we believe offering Korean cuisine that embraces the distinct characteristics of the four seasons will provide a unique and meaningful dining experience,” a Hyundai Motor Group representative stated.
Enhancing the authenticity of the culinary experience, Naoh will incorporate produce cultivated at HMGICS’s smart farm, which yields a daily harvest of nine varieties of fresh vegetables and greens.
The restaurant’s interior design pays homage to traditional Korean elements. The lighting fixtures feature hanji (traditional Korean paper), while the tableware comprises handcrafted earthenware. Even the staff uniforms draw inspiration from the iconic durumagi (traditional Korean overcoat).
“We have meticulously prepared Naoh to ensure that our Singaporean guests can immerse themselves not only in Korean culinary culture but also in the broader traditions of our country,” the Hyundai Motor Group representative added.
M. H. Lee (mhlee@koreabizwire.com)
