SEOUL, Dec. 26 (Korea Bizwire) – A new “thermometer of love” tower was erected on Monday in Gwangjin District, Seoul, to promote the district’s charity efforts for this winter.
The seven-meter-tall tower is one of many similar versions installed across the country, usually at the end and the beginning of the year, to promote healthy sharing culture and raise funds for various social endeavors.
Each of the thermometer towers has a donation goal, and the thermometer raises its temperature towards 100 degrees Celsius as it accrues more contributions.
The latest one installed in Gwangjin has a donation target of 1.02 billion won ($848,797), and has so far accumulated 760 million won with the thermometer showing 74.7 degrees Celsius.
“It’s a difficult time for everyone, but this culture of sharing is most needed in a time like this,” said Gwangjin District chief Kim Ki-dong.
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