Tipsy K-Pop Stars Trigger Calls for Alcohol Ad Regulations

SEOUL, Sept. 6 (Korea Bizwire) – Korea’s leading distiller, HiteJinro, has chosen a new marketing strategy for a fresh wave of TV commercials, with the new ads featuring some of the hottest K-pop stars drinking soju, seemingly tipsy, while casually singing their talents away – behavior that is perhaps appropriate given that the ads are [...]