Atto 3 Archives | Be Korea-savvy
BYD’s First Passenger Car in Korea Scores Low in Safety Test

BYD’s First Passenger Car in Korea Scores Low in Safety Test

SEOUL, Sept. 3 (Korea Bizwire) — BYD’s debut passenger model in South Korea, the Atto 3, has received a disappointing safety rating in the nation’s official crash and safety assessments, dealing a setback to the Chinese automaker as it seeks to expand in one of the world’s most competitive car markets. The Korea Transportation Safety Authority [...]

Cheil Worldwide to Lead BYD’s Electric Vehicle Launch Campaign in South Korea

Cheil Worldwide to Lead BYD’s Electric Vehicle Launch Campaign in South Korea

SEOUL, Jan. 24 (Korea Bizwire) — Cheil Worldwide announced on January 23 that it will spearhead the marketing launch of BYD’s passenger vehicle brand in South Korea, marking a significant move by the world’s largest electric vehicle manufacturer into the Korean market. The agency has already begun its campaign, releasing the first promotional video for BYD’s [...]