Cheil Worldwide to Lead BYD's Electric Vehicle Launch Campaign in South Korea | Be Korea-savvy

Cheil Worldwide to Lead BYD’s Electric Vehicle Launch Campaign in South Korea


BYD's compact electric SUV, the Atto 3 (Image courtesy of Cheil Worldwide)

BYD’s compact electric SUV, the Atto 3 (Image courtesy of Cheil Worldwide)

SEOUL, Jan. 24 (Korea Bizwire) — Cheil Worldwide announced on January 23 that it will spearhead the marketing launch of BYD’s passenger vehicle brand in South Korea, marking a significant move by the world’s largest electric vehicle manufacturer into the Korean market.

The agency has already begun its campaign, releasing the first promotional video for BYD’s compact electric SUV, the Atto 3, on January 16. The advertisement showcases BYD’s technological evolution and its ability to overcome traditional automotive limitations.

In a creative approach tailored for the Korean market, the campaign leverages the Korean initials of BYD to create a memorable branding strategy. The agency says this approach helps establish brand recognition among Korean consumers while effectively communicating the vehicle’s advanced technical capabilities.

Inspired by the consonants of BYD's brand name (ㅂㅇㄷ), the keyword "learning" (배운다) was used to showcase a nail penetration test through video. This highlighted the safety and technological prowess of BYD's Blade Battery, which has been verified for its reliability. The image shows an advertisement for BYD's compact electric SUV, "ATTO 3." (Image courtesy of Cheil Worldwide)

Inspired by the consonants of BYD’s brand name (ㅂㅇㄷ), the keyword “learning” (배운다) was used to showcase a nail penetration test through video. This highlighted the safety and technological prowess of BYD’s Blade Battery, which has been verified for its reliability. The image shows an advertisement for BYD’s compact electric SUV, “ATTO 3.” (Image courtesy of Cheil Worldwide)

The advertisement particularly emphasizes BYD’s technological prowess through two key Korean words that share the same initials as BYD. The first, “baewunda” (learning), highlights the safety of BYD’s Blade Battery technology, which has undergone rigorous nail penetration tests.

The second, “biunda” (emptying), showcases the company’s e-Platform 3.0, which maximizes interior space by minimizing unnecessary structural elements.

“We designed the advertisement to make BYD’s globally proven advantages, such as the Blade Battery, easily understandable to Korean consumers,” said a Cheil Worldwide representative. “As this marks BYD’s first launch in the Korean market, we wanted to create a memorable impact by utilizing the brand’s Korean initials to capture audience attention.”

Kevin Lee (kevinlee@koreabizwire.com) 

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