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Hyundai Motor Slips to 5th in Greenpeace’s 2022 Auto Environmental Report

Hyundai Motor Slips to 5th in Greenpeace’s 2022 Auto Environmental Report

SEOUL, Sept. 8 (Korea Bizwire) — South Korea’s Hyundai Motor Group has slipped by one notch to fifth place in Greenpeace’s 2022 auto environmental guide that analyzed the decarbonization efforts by the top 10 global carmakers. The annual report released Thursday by Greenpeace East Asia ranks the top 10 global automakers after assessing them in [...]

Automakers Team Up with Fashion Companies to Promote Brand Awareness and Eco-friendliness

Automakers Team Up with Fashion Companies to Promote Brand Awareness and Eco-friendliness

SEOUL, Feb. 15 (Korea Bizwire) — Collaboration between automakers and fashion companies is actively underway in recent days, with the range and pattern of such collaboration becoming more diverse. Kia Corp., South Korea’s second-largest automaker, joined hands with outdoor brand Eider last month to release a limited edition of the shoe ‘Quantum Niro.’ This shoe [...]

Automakers, Chipmakers Team Up to Resolve Chip Supply Shortages

Automakers, Chipmakers Team Up to Resolve Chip Supply Shortages

SEOUL, March 17 (Korea Bizwire) — South Korea’s automobile and semiconductor business groups on Wednesday said they will join forces in developing key automotive chips domestically, as the global supply shortages of key automotive chips are anticipated to disturb the production of cars. The Korea Semiconductor Industry Association and the Korea Automobile Manufacturers Association inked [...]

Automakers Scramble to Recruit Superstars as Brand Ambassadors

Automakers Scramble to Recruit Superstars as Brand Ambassadors

SEOUL, Sept. 7 (Korea Bizwire) — Automakers are gaining attention after appointing popular celebrities as brand ambassadors, despite the lack of in-person interaction with consumers following the coronavirus outbreak. Hyundai Motor Co. has appointed K-pop sensation BTS as brand ambassadors for IONIQ, Hyundai’s EV brand. The company recently unveiled a song and music video titled [...]