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Automakers Showcase EVs in Seoul Motor Show

Automakers Showcase EVs in Seoul Motor Show

GOYANG, Nov. 25 (Korea Bizwire) — Automakers on Thursday showcased a suite of electric vehicles at a Seoul motor show as they are shifting away from internal combustion engine vehicles toward zero-emission vehicles amid a global push to reduce greenhouse gas emissions. Hyundai Motor Group and German carmakers stole the spotlight with their upcoming all-electric [...]

Automakers, Chipmakers Team Up to Resolve Chip Supply Shortages

Automakers, Chipmakers Team Up to Resolve Chip Supply Shortages

SEOUL, March 17 (Korea Bizwire) — South Korea’s automobile and semiconductor business groups on Wednesday said they will join forces in developing key automotive chips domestically, as the global supply shortages of key automotive chips are anticipated to disturb the production of cars. The Korea Semiconductor Industry Association and the Korea Automobile Manufacturers Association inked [...]

Automakers Scramble to Recruit Superstars as Brand Ambassadors

Automakers Scramble to Recruit Superstars as Brand Ambassadors

SEOUL, Sept. 7 (Korea Bizwire) — Automakers are gaining attention after appointing popular celebrities as brand ambassadors, despite the lack of in-person interaction with consumers following the coronavirus outbreak. Hyundai Motor Co. has appointed K-pop sensation BTS as brand ambassadors for IONIQ, Hyundai’s EV brand. The company recently unveiled a song and music video titled [...]