automobile market Archives

“Untact” Marketing Prevails in Automobile Market

SEOUL, June 16 (Korea Bizwire) — Amid a growing trend towards avoiding person-to-person interaction due to the spread of the coronavirus, a new type of advertising called “untact marketing” is prevailing in the South Korean automobile market. The newly-coined term “untact” refers to non-face-to-face contact. According to industry sources on Saturday, this type of marketing [...]

Hyundai Motor Denies Report on Plant Construction in Mexico

SEOUL, April 15 (Korea Bizwire) – Hyundai Motor, South Korea’s top automaker, denied a media report Wednesday that it is seeking to build a factory in Mexico, calling it “groundless.” Bloomberg earlier reported that Hyundai Motor is pushing to build a plant in Mexico, citing an interview with a high-ranking official of the local unit of [...]