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Naver Expands ‘Be Local’ Campaign to Attract Foreign Tourists

Naver Expands ‘Be Local’ Campaign to Attract Foreign Tourists

SEOUL, Sept. 17 (Korea Bizwire) — Naver Corp. said Wednesday it is launching the second round of its “Be Local” campaign, a joint effort with the Korea Tourism Organization to introduce foreign visitors to Korea’s trending restaurants, cafes and cultural spots. The initiative, first tested earlier this year through the Naver Maps app for users [...]

Naver Launches ‘Be Local’ Campaign to Attract Foreign Tourists Amid Renewed Mapping Battle with Google

Naver Launches ‘Be Local’ Campaign to Attract Foreign Tourists Amid Renewed Mapping Battle with Google

SEOUL, April 15 (Korea Bizwire) — South Korean tech giant Naver has kicked off a month-long campaign aimed at foreign tourists, promoting trendy destinations across the country through its map platform as part of broader efforts to compete with global rivals like Google. The “Be Local” campaign, which began Monday, targets users who set the Naver [...]