Beanpole Archives | Be Korea-savvy

BEANPOLE Eyes Global Expansion Through Brand Renewal

SEOUL, Oct. 15 (Korea Bizwire) — Samsung C&T Corp., a construction and fashion unit of Samsung Group, said Tuesday that it aims to accelerate the global expansion of its fashion brand BEANPOLE through renewal efforts. Celebrating its 30th anniversary, BEANPOLE announced its renewal move to rebrand as a “heritage” brand that embraces South Korea’s unique [...]

Randoseru Schoolbag Another Backbreaker for Parents

SEOUL, April 1 (Korea Bizwire) – A position once occupied by down jackets from The North Face and Canada Goose has now been taken over by Randoseru backpacks from Japan, the latest “must-have” for Korean elementary school children, and a financial backbreaker for their parents. According to Consumer Research, which conducted a study on major brands [...]