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Dylan’s Nobel Prize Win Spurs Nostalgia-Driven Consumption

Dylan’s Nobel Prize Win Spurs Nostalgia-Driven Consumption

SEOUL, Oct. 17 (Korea Bizwire) – Rock and Blues legend Bob Dylan has shown that music is also worthy of literature’s highest honor, the Nobel Prize, and it is now attracting Korea’s nostalgic consumers, largely in their 40s and 50s, for a trip down memory lane.  According to online bookstore Yes24, 294 copies of Dylan’s [...]