BTS Archives | Page 71 of 86 | Be Korea-savvy
BTS Announces Long-term Break from Music Scene After Back-to-back Album Releases

BTS Announces Long-term Break from Music Scene After Back-to-back Album Releases

SEOUL, Aug. 12 (Korea Bizwire) — K-pop super stars BTS went on a long-term break to recharge themselves following the band’s Billboard-topping back-to-back album releases, its management agency said Monday. “Group BTS will have its first official long-term vacation since its debut,” Bit Hit Entertainment said on the band’s Twitter account and mobile fan application [...]

K-pop, ‘Hallyu’ Emerge as Powerful Marketing Tools for Korean Consumer Goods

K-pop, ‘Hallyu’ Emerge as Powerful Marketing Tools for Korean Consumer Goods

SEJONG, Jul. 26 (Korea Bizwire) — At a trade fair exhibiting Korean goods in Bangkok last month, whenever a customer came to the small booth where he was promoting beauty products, Jake Choi would use his smartphone to show them a video clip as part of his sales pitch. The three-minute video includes a scene [...]

BTS’ Recent Home Concerts Created Economic Effect Worth Nearly 500 bln Won: Report

BTS’ Recent Home Concerts Created Economic Effect Worth Nearly 500 bln Won: Report

SEOUL, Jul. 24 (Korea Bizwire) — K-pop boy band BTS’ fan meetings and concerts in South Korea last month created an economic effect worth nearly 500 billion won (US$424.2 million), an academic report showed Wednesday. According to the report by a research team led by Pyun Ju-hyun, a business professor at Seoul’s Korea University, BTS [...]