From Creator to CEO: Korean YouTubers Embrace Business Models Beyond Views

As ad revenue declines, South Korean digital creators shift toward memberships, merch, and multi-platform branding strategies SEOUL, August 4 (Korea Bizwire) — Once fueled by the chase for views and viral content, South Korea’s YouTubers are increasingly transforming into entrepreneurs, diversifying their revenue streams and treating their channels as full-fledged personal brands. According to industry sources [...]