Chamisul Archives | Be Korea-savvy

Hite Jinro’s Chamisul Tops Most Sold List for 16th Straight Year

SEOUL, Sept. 27 (Korea Bizwire) – According to British magazine Drinks International, Chamisul was the best selling liquor in the world for the 16th straight year. The South Korean drink has held the number one spot since 2001. Manufacturer Hite Jinro announced on September 26 that it will produce a special poster and ramp up [...]

Korea’s Soju Making a Push in Southeast Asian Markets

SEOUL, Oct. 13 (Korea Bizwire) – Hitejinro is making inroads in the Southeast Asian market, starting with Thailand, by localizing Korea’s most popular drink, ‘soju’ (distilled rice liquor). Recently, Hitejinro’s ‘Chamisul’, ‘Chamisul Classic’, ‘Jinro 24′ and ‘Jamong-e-isul’ (Grapefruit Soju) have been launched in Thailand. Unlike Koreans, who usually drink Soju straight with a small shot [...]