“Star Chefs” Dominate Advertisement Industry as Spokesmodels

SEOUL, July 8 (Korea Bizwire) – As cooking shows like“Please Take Care of My Refrigerator,”“What Shall We Eat Today?” and “Korean Food War” gain popularity, not only the food and restaurant industries but also big-box retailers and even companies in the cosmetics industry are busy casting the famous chefs as their spokesmodels. Recently, Dongwon F&B [...]