Consumer Insight Archives | Be Korea-savvy

Volvo Tops Consumer Satisfaction Survey, Outperforming Domestic and Import Brands

SEOUL, Oct. 17 (Korea Bizwire) – Volvo Cars Korea announced on October 16 that it has secured the top position in the product satisfaction (TGR) category of the “2024 Automobile Planning Survey” conducted by Consumer Insight, a leading consumer research firm in South Korea. This achievement marks Volvo’s dominance over both domestic and imported car brands [...]

Electric Car Owners Find Charging Stressful

SEOUL, Nov. 30 (Korea Bizwire) – A new report has revealed that South Korean electric car owners find charging their car’s battery stressful, mainly due to the lack of charging stations in the country. Consumers were most concerned with the driving range of electric vehicles before making a purchase, while range anxiety and having to charge [...]