Consumer Market Archives | Be Korea-savvy

S. Korean Consumer Trends: Senior, Solitary, Small but Certain Happiness

SEOUL, Dec. 24 (Korea Bizwire) — With South Korea undergoing a rapid demographic transformation, marketing experts are suggesting that companies target seniors, single-person households and the value-consumption generation to meet new trends in the consumer market. The suggestions were based on a report released by The Korea Chamber of Commerce and Industry (KCCI), identifying the [...]

Vietnam’s Consumer Market Key to Growth in S. Korean Exports: Report

SEOUL, Nov. 24 (Korea Bizwire) – South Korea must work to boost shipments of consumer goods to Vietnam to maintain the growth of its exports to the world’s third-largest destination for South Korean goods, a report said Thursday. The report from the Korea International Trade Association (KITA) noted Vietnam’s own exports were expected to shrink [...]