Ooyala Adds Viewability-Based Measurement and Campaign Planning to Europe’s Leading Ad Serving Platform

SANTA CLARA, CA, May 27 (Korea Bizwire) — Ooyala, a leading innovator in video publishing, analytics and monetization, today introduced a new feature in its video ad campaign management workflow that enables clients to book campaigns based on ad completion, in addition to traditional CPMs. In a move to better align the interests of video [...]