cushion compact Archives | Be Korea-savvy

Home Shopping, the Best Way to Enter the Market

SEOUL, Nov.30 (Korea Bizwire) – Two and Up, an importer of foreign cosmetics, is making efforts to debut its newly imported foreign products through home shopping networks. Officials believe that this strategy will make it easier to gain consumer awareness in a short amount of time, while allowing for the expansion of distribution channels when [...]

Cushion Compacts Crowned After BB and CC Cream Lead K-Beauty

SEOUL, Mar. 6 (Korea Bizwire) — K-Beauty is again making its name with Amore Pacific-invented ‘cushion compacts.’ A cushion compact is a compact-type cosmetic with a small pillow soaked with foundation that can be applied using a light touch. It was first introduced by Amore Pacific in 2008 through its IOPE brand, and has remained [...]