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KOBACO to Use Big Data and AI to Prevent Digital Ad Fraud

KOBACO to Use Big Data and AI to Prevent Digital Ad Fraud

SEOUL, Dec. 24 (Korea Bizwire) — The Korea Broadcast Advertising Corp.(KOBACO), a state-run broadcasting ad agency, said Thursday that it had signed a memorandum of understanding (MOU) with local IT startups Storelink and Kloser to prevent digital ad fraud. The initiative comes after a soaring number of fraud cases involving abuse of the method of [...]