SEOUL, May 3 (Korea Bizwire) — The retail industry is increasingly targeting gaming enthusiasts with marketing strategies focused on popular games. Convenience store E-Mart 24 announced on Tuesday a partnership with Nexon’s flagship game ‘Dungeon & Fighter’ to launch various collaborations. By utilizing intellectual property rights (IP) related to the game, E-Mart 24 aims to [...]
SEOUL, June 16 (Korea Bizwire) — South Korean gaming giant Nexon Co. is making all-out efforts for the successful launch of a mobile edition of its flagship title “Dungeon & Fighter” in China, industry sources said Tuesday. Neople, a subsidiary under Nexon responsible for the development of the mega-hit game, has recently opened a new [...]
SEOUL, Nov. 24 (Korea Bizwire) – The South Korean gaming industry is urging the government to take action against Chinese video game rip-offs. “Chinese game makers are not only copying graphics and gameplay styles but also characters and the names of skills and abilities and releasing new games. The South Korean government needs to come [...]