BAT Rolls out Dunhill Compact for Price-Sensitive Consumers

SEOUL, Feb. 8 (Korea Bizwire) — Bolstered by its rising market share, British American Tobacco (BAT) Korea, is showcasing another marketing tactic: a compact cigarette pack at an ‘affordable’ price. BAT Korea announced on February 6 that it would launch a limited edition called Dunhill Pocket Pack, a 14-cigarette pack for 3,000 won (US$ 2.75). Although [...]