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CUHK Business School Research Reveals Large Early Contributions from Family and Friends May Affect Crowdfunding Success

CUHK Business School Research Reveals Large Early Contributions from Family and Friends May Affect Crowdfunding Success

HONG KONG, CHINA, Jun. 28 (Korea Bizwire) - Raising money from family and friends is a common and effective way for start-ups. However, will it affect the success of crowdfunding initiatives? Entrepreneurs are increasingly relying on internet crowdfunding — the use of online platforms to raise money from multiple contributors. It is reported that active global crowdfunding platforms [...]